Harry has been football-mad for as long as he can remember, bleeding red and white like the generations before him. This Saturday felt special—not just because Arsenal were playing at home—but because the club was launching a new blockchain-powered stadium game: Partner Up To Win.
The rules were simple: fans bought a LUX Coin to enter, then used the app to send LUKs—0.2 LUX units—to 5 other supporters, sealing partnerships and sharing digital luck. If you won the draw, you’d share the £5,000 prize with one of your chosen LUK partners.
Harry browsed profiles in the app and came across Jenna. Her kind smile in her avatar photo stood out, and on impulse, he sent her a LUK. She replied with a warm smile emoji—and suddenly, the game felt more personal.
At halftime, the stadium screens burst to life:
“Today’s Partner Up To Win winner is… HARRY!”
Jaws dropped. Harry’s heart raced. With five partners to choose from, he didn’t hesitate—he picked Jenna. The app notified her instantly.
The two strangers met, laughing nervously, and watched the second half together. Arsenal won, the crowd was electric, and Harry and Jenna stayed behind after the match, beginning their own celebration.
What began as a digital interaction over football and blockchain became a real-world spark between two fans. The other supporters loved the game, too—even those who didn’t win made new friends in the stands.
As one journalist headlined it the next day:
“Partner Up To WIN-WIN — and sometimes, win even more than money.”