Lifelong friends Roy and Gerry have cheered for Brighton through decades of highs and lows, bonded by their families’ shared love for the Seagulls. But one Saturday, their regular matchday routine takes an unforgettable twist. The club launches a brand-new initiative called Partner Up To Win, where fans buy a digital LUX Coin to join a prize draw — and connect with others by sending 0.2 LUXs to form fan partnerships. When Gerry wins the £5,000 jackpot, there’s no question who he’ll choose as his Prize Partner: Roy, his football brother for life.
The game unites fans across the stadium, sparking new friendships and electrifying the atmosphere. Brighton win on the pitch, but for Roy and Gerry — and the whole fanbase — it’s more than just three points. It’s a story of community, loyalty, and the beautiful game bringing people together. A true Partner Up To WIN-WIN.
Short Story:
Roy and Gerry had seen Brighton through mud-slicked lower league battles, gut-wrenching relegation scares, and the soaring highs of the Premier League. From the old Goldstone Ground to the Amex Stadium, they’d been there — together.
It wasn’t just them. Supporting Brighton ran in their families. Grandfathers with scarves in black-and-white photos. Mums who could chant louder than the blokes. It was tradition. It was blood.
But this Saturday had a different buzz in the sea air. Brighton were launching Partner Up To Win — a new fan game with a twist. Fans could buy one LUX Coin to enter. To play, you had to send 0.2 of your LUX to five other fans in the stadium, sealing your partnership with a splash of digital luck. At half-time, one fan would win £5,000 — and they’d share it with one of their LUX-linked partners.
“Feels like Brighton’s playing the lottery,” Roy chuckled as he sent Gerry and four nearby fans a shiny 0.2 LUX each. “What if I win and don’t pick you?”
“I’d boo you all the way to Falmer Station,” Gerry grinned.
The match kicked off, and the first half flew by — Brighton were sharp, their passing crisp, the crowd alive with energy. But the real drama came at half-time.
The big screen flickered to life. Then in huge letters:
“THE WINNER OF TODAY’S PARTNER UP TO WIN IS… GERRY PARKER!”
Roy gasped. Gerry dropped his pie.
“Me?!” he blurted, stunned.
His phone buzzed — five fans had been notified they were Gerry’s partners. Time to pick the Prize Partner.
On the big screen, the message changed:
“GERRY — CHOOSE YOUR PRIZE PARTNER.”
No hesitation. One tap.
“GERRY HAS CHOSEN: ROY MATTHEWS.”
The crowd roared. Nearby fans clapped them on the back. The announcer even gave them a cheeky shout-out: “A friendship sealed with a LUX!”
Brighton went on to win 3–1. But the buzz wasn’t just about goals. It was about fans laughing, bonding over coins, swapping stories with strangers turned teammates. The Partner Up To Win game had worked — brilliantly.
Back at the pub, people were still talking about it. New friendships. The thrill of the game. Even the local paper had a headline waiting for Sunday:
“PARTNER UP TO WIN IS A WIN-WIN — BRIGHTON NAILS THE FAN EXPERIENCE”
For Roy and Gerry, it was more than money. It was magic.
And the perfect reminder of why they’d stuck by Brighton all their lives.
Tags:
#FootballFandom #BrightonAndHoveAlbion #BestFriends #StadiumGame #PartnerUpToWin #FeelGoodStory #FanCommunity #LUXCoin #PrizeDraw #FootballMagic