Chantelle and Leona have been best friends and footballing buddies since childhood. Supporting legendary football club Chelsea – The Blues. Their fierce loyalty has run through both their families for generations. This particular Saturday they were extra excited to be going to the game. Chelsea FC are introducing a new fan-team-building game called Partner Up To Win and it has a £5,000 prize for the winner. How it works is that each fan buys one LUX Coin which is the currency of the game and is entered into the prize draw. Using the phone app each fan partners with 5 other fans in the stadium by sending them a coin worth 0.2 of a LUX. The LUX Coin represents 5 strokes of luck and so sends luck or a LUK to the recipient and is a seal of partnership and confirmation of commitment. What’s different about the Partner Up To Win game is that The Winner will share the prize with one of their partners, so out of the 5 partners a Prize Partner has to be chosen. The whole stadium seemed to be playing and the atmosphere was electric. Everyone partnered up during the first half. At half time the screens lit up and announced: “The Winner of today’s Partner Up To Win is Leona, now she has to choose her Prize Partner to share the £5,000. Leona nearly fainted with excitement. Leona’s 5 partners were notified via the app that Leona had won and that she was about to choose her Prize Partner. Leona chose best friend since childhood Chantelle to share the £5,000 prize.
They enjoyed the football match because Chelsea played really well and won the game and they had an amazing time playing Partner Up To Win. The other fans who played Partner Up To Win, even though they didn’t win the prize enjoyed playing the game and, thanks to Partner Up To Win, were busy chatting to their new found friends-in-football. Chelsea football club were really pleased that their footballing community had welcomed Partner Up To Win and it even brought extra fans through the turnstiles. As a local journalist reported it was a Partner Up To WIN-WIN all round.
Tags:
#ChelseaFC #FootballFandom #BestFriends #LUXCoin #FanEngagement #StamfordBridge #PartnerUpToWin #FootballCommunity #BlockchainGaming #FootballRewards